finally introducing. . .

December 8, 2011  |  Uncategorized

Hello PLU’s …

you have been patient to be sure…..you have asked in person and i have gotten several texts asking what the surprise is….

i have finally finally made the decision…along with my family and support system of friends and colleagues…..the deposit has been given….the design work has been done…..i have prayed for peace and direction….and my soul is calm….

to back up….

In the life of business many times before God has laid different decisions on my heart… the Holy Spirit seems to have been kind in introducing ideas slowly so that i can warm to the circumstances and even pray about real answers.  I know that i am prompted through my prayer life and circumstances to think about new ideas and even pursue them only to obtain total peace or sometimes a closed door.  I am so incredibly grateful and humbled that i get to do my job…i am sustained by God alone….the clothing line is from God alone…and all ideas are His.

with that said….i am certain that God has laid the new endeavor on my heart….He named this company….audibly.  I had mentioned to my husband that the idea was swirling in my mind…and I was introduced to it’s name (much like the other two brands) in a very solid, audible, no-question-about-it way.   I know that because i heard His voice….loud and clear.

friends…there is a hole in the market in the area of our sweet girls (and boys) between the ages of 7-12 in the way of clothing….

there is a major need for contemporary, progressive, yet sweet and Christ honoring, layered and versatile, budget friendly yet quality clothing….that we can build upon with every wave.

Our children need something to wear when they earnestly ask for the end of ruffles.  I am hoping that this plan will offer a choice for exactly all of the things i have mentioned.  My heart’s song is to meet this need as my little one is approaching this awkward yet very impressionable age.  Just think….there are few choices and whether expensive or not- like it or not….clothes can be tied to one’s spirit. I am hoping that the unfolding of the excitement on my end meets the needs that i hear so much about…

i will begin to share slowly where this company is going….samples are here and they are better than my wildest dreams.  The cotton is divine, the prices are well-put, the designs are what you think of them, the fabrics are completely designed by me.

I am so very excited to introduce to you…

More details….and there are lots of them….coming soon….

but for now….in summary, in case you are not a “read every word” blog reader….

Teen Line

Our “famous” pima cotton

Sizes 7-14

details coming…..

all of my love to my people…..


7 Comments


  1. Oh Ashley! I am BEYOND excited! Thank you SO much for this!!!!

  2. The name is perfect!!! As MC would say, “You have a lot of jobs!” :) Your prayers are working, because you do them all so well. Best wishes!

  3. What a wonderful idea…and a great name! As the mother of a 9 yr old, I am glad to see this come to life! Looking forward to what you have in mind!!! nice job, friend!

  4. Awesome! There is a shop in Tuscaloosa called “BeTween” – my daughter loves it – it’s purpose is exactly what your goal is – very much needed!!!!

  5. I am so proud of you! You have the best ideas! It is sooo cool to see God’s plan unfold and your work flourish! Can’t wait to see, friend!

  6. Ashley,
    I am SO excited for you! I know this idea has been swirling in your mind and heart for a while. Thankfully Eden has yet to request an end to ruffles…however, there have been MANY questions like, “Mom, do I look like a teenager in this?” So excited to continue shopping with you for years to come! Love you Ash and miss you bunches…kiss Mia for us!

  7. ash.. not sure how i missed the day you put this up. i am SOOOO excited for you!!!! and the thousands of moms and betweens that are about to benefit from your taste and style and dedication to excellence in everything you do. oh so proud! i know your heart and it’s in every stitch and you would never even start one piece of this without God in it and through you. behind you every step of the way friend.

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